Recruitment is about filling seats. For us, that doesn’t just mean in the workplace, it also means putting bums on seats in leisure attractions, on transport and in a university or college.
When it comes to finding employees, our recruitment team’s thinking is simple. The right medium is not always the obvious one. The right copy is not always a straightforward description of the role and the ‘must haves’.
Equally to fill venues, increase passengers and student intakes, the message must stand out and appeal to the target audience.