Back in the 1800s, when Ben Cartright along with sons Adam, Little Joe and the gapped tooth Hoss, branded their cattle on the mighty Ponderosa, it was to prove ownership rather than add value or engender loyalty. In fact it could be argued that burning a cow’s arse would do little to add value to the hide and would generate very little loyalty, particularly from the cow.
These days branding is not only somewhat more sophisticated but also crucial to a company's success. Consistent use of your logo, colour, typeface and visual style is crucial to performing at the highest level, maintaining customer and employee loyalty and delivering success.