Women's Business Forum

Posted by Nikki Cheng

After months of meticulous planning, debating and creating, we've recently launched a campaign to promote the first ever Women's Business Forum.

The Forum addresses the issue of the lack of senior business women present on boards currently in the UK – this is fast becoming a hot topic in government, industry and organisations, with countries such as Norway having already introduced legislation to tackle the problem. According to research, women can make a real difference to the profitability and effectiveness of organisations, so far from being a Spice Girls style 'Girl Power' exercise, its focused on the benefits to both women and the organisations they work for by providing the tools they need to get them to where they need to be.

So, excited by the premise of being involved in a project with the potential to instigate change, we began by creating the identity for the forum, followed by a suite of collateral. We then began the copy writing process, consulting various pieces of research along the way before designing and building the website. The website allows users to register for the event, provides a back end vetting system, and a secure log in area for successful applicants to purchase tickets Women's Business Forum.

The event takes place on 23rd September 2010 and we're now working on the finer detail around the campaign in the build up to the big day.

www.thewomensbusinessforum.co.uk

TAGS: branding BrandNew Digital Print 

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