We Love Sesame

Posted by Chris Ball

The way to BrandNew's heart is definitely through our collective stomachs. That's why we love Sesame. You should have seen the delight on the faces of our team when we realised we had a licence to research, sample, talk about and eat food all in the name of brand design.

Anyway, after we'd gorged ourselves stupid we set forth in actually creating the brand of Sesame, Purveyors of good stuff. It took several workshops working closely with Louise and Richard in order to really get to the bottom of the noodle pot.

Then we had a second lunch. We told the boss that it was important to feed our imaginations for the design of the Sesame menus and website. It is safe to say that our creatively enhanced belly has paid off handsomely as the website has been showcased on CSS Mania and has won a Site of the Day award at the CSS Awards.

Sadly, though all this research has taken its toll and we're all now on the Atkins diet. Just don't mention the Halitosis.

Download the menu here

Visit the website here

TAGS: branding BrandNew Digital Print 

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