Everyday we pass posters, read the press, watch TV, hear the radio, see tee shirt messages, pass buses, get email, log on. Messages, messages everywhere we look.
The crucial thing is – do we remember the message or the product. If we remember an advertisement because of the idea but do not recall the product then the ad has failed.
Sometimes that means a marriage of well written copy and an eye-catching visual. Sometimes it means producing a visual idea with few words. There’s a time and place for both.
If you’re looking to form a lasting relationship we won’t stand on ceremony.